A recent research published by Nielsen about Lifestyle&Internet in China reveals that 45 millions Chinese people go every week on the Internet to get lifestyle, fashion and female related content.
This amazing number demonstrates that:
- Internet is crucial for all the industries linked to Lifestyle (from fashion to car)
- Lifestyle online is about content and articles and not only advertising.
Customers will check online articles and opinions before making a purchase decision. An online advertisement or a even acorporate website is sometimes less powerful compared to a good product review from a famous blogger.On the Internet human voices are more trustul.PR experts are the best people to deal with contents and influencers more than advertiser or digital marketers.To think "new media" while working on a communication/PR plan.

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